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Academic Journal

The effect of media analysis on attitudes and behaviors regarding body image among college students.

Authors : Rabak-Wagener J; Northern Illinois University, DeKalb, USA.; Eickhoff-Shemek J

Subjects: Advertising* ; Beauty Culture* ; Body Image*

Source: Journal of American college health : J of ACH [J Am Coll Health] 1998 Jul; Vol. 47 (1), pp. 29-35.Publisher: Routledge Country of Publication: United States NLM ID: 8214119 Publication Model: Print Cited Medium: Print

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Academic Journal

Pharmaceutical drug marketing strategies and tactics: a comparative analysis of attitudes held by pharmaceutical representatives and physicians.

Authors : Parker RS; Department of Marketing, Missouri State University, 901 S National, Springfield, 65804-0094, USA. ; Pettijohn CE

Subjects: Attitude* ; Drug Industry*; Advertising/Advertising/Advertising/*methods

Source: Health marketing quarterly [Health Mark Q] 2005; Vol. 22 (4), pp. 27-43.Publisher: Routledge Country of Publication: England NLM ID: 8306485 Publication Model: Print Cited Medium: Print

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Academic Journal

Taking your medicine: relational steps to improving patient compliance.

Authors : Hausman A; Department of Management, Marketing, and International Business, University of Texas-Pan American, 1201 W. University Drive, Edinburg, TX 78539, USA.

Subjects: Decision Making* ; Patient Participation* ; Persuasive Communication*

Source: Health marketing quarterly [Health Mark Q] 2001; Vol. 19 (2), pp. 49-71.Publisher: Routledge Country of Publication: England NLM ID: 8306485 Publication Model: Print Cited Medium: Print

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Academic Journal

Message framing and credibility: application in dental services.

Authors : Arora R; Bloch School of Business and Administration, University of Missouri-Kansas City Office 64110-2499, USA.

Subjects: Dental Health Services/Dental Health Services/Dental Health Services/*statistics & numerical data ; Marketing of Health Services/Marketing of Health Services/Marketing of Health Services/*standards ; Patient Acceptance of Health Care/Patient Acceptance of Health Care/Patient Acceptance of Health Care/*psychology

Source: Health marketing quarterly [Health Mark Q] 2000; Vol. 18 (1-2), pp. 29-44.Publisher: Routledge Country of Publication: England NLM ID: 8306485 Publication Model: Print Cited Medium: Print

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